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ABOUT
MICHAELA
OVADIA

A highly passionate and motivated professional with a strong commitment to the various aspects of the arts. Possessing a creative mindset and exceptional organisational skills, I excel in fast-paced environments with tight deadlines. My extensive background in the fashion industry encompasses a proven track record in Fine Arts, Fashion and Graphic Design, Trend Analysis and Forecasting, Trend Buying, and Pattern and Garment Construction. With a commitment to reliability and efficiency, I strive for excellence in every task I undertake. I embrace challenges and actively seek opportunities to expand my expertise and broaden my knowledge base. I am pursuing a creative freelance role that will allow me to continually push my boundaries, develop my career as a fashion designer and merchandiser, and nurture my creative spirit.

WORK EXPERIENCE

2023 - To date

Mico Creative

Freelance Designer / Merchandiser

Brand and production managing consultant for Lee Cooper South Africa. Fashion Design work and Trend Forecasting for brands including: + Markhams & Relay Jeans + Foschini Mens and Ladies + Uzzi & Hemisphere + Fashion Fusion + Anatomy + Redbat + Enrico Coveri + Total Sports + Old Khaki + EVLV + Ciarra + Tessa Designs + My Bambino + Viewpoint Holdings Graphic, Packaging and Brand Design for brands including: + Skhanda World + BodyUntamed UK + Affirm + Manuella Daniella  + Dress X + Valora + T-Doodle + Coleccion Berlin + Khosi Nkosi + Mode by Michaela Romy + Tercia Ariella

2023 - 2024

Timeless Tulle Bridal

Director

Co-Founder and owner of Pre-loved Wedding Dress boutique.

2019-2023 (3 yr 7 mos)

Studio 88

Apparel & Accessories Designer / Merchandiser

Menswear apparel and accessories designer and brand co-ordinator for American brand, Playboy + Menswear apparel and accessories designer and brand co-ordinator for Italian Sportswear Brand, Sergio Tacchini + Menswear, ladieswear and boywear apparel and accessories designer and brand co-ordinator for Studio 88 Exclusive in-house label, Grey Wolf + Menswear apparel designer Studio 88 and Skipper Bar in-house label, Nikos + Former menswear and boyswear apparel designer and brand co-ordinator for Skipper Bar exclusive in-house label, London Republic + Former menswear co-ordinator for Studio 88 / Skipper Bar and Side Step Exclusive in-house denim labels, London Republic and Nautic Spirit + Design role involves trend research and analysis and trend board development with seasonal themes including key trends, key items, colours + Design lookbooks incorporate trend inspired designs presented to the in-house buying team for their seasonal selection + Development of comprehensive tech packs with technical drawings including all trims and graphic print design and developments as well as garment spec requirements + Co-ordination role entails liaising with buyers and planners on selected designs + Liaison with suppliers throughout the costings and development process. Suppliers include companies from China, Bangladesh, South Africa and surrounds + Liaison and communication with international brand representatives for both Sergio Tacchini and Playboy. This includes approval processes with the brands’ creative international teams as well as using Brand Comply as one of the brand approval programs + Garment fitting and QA from initial sample to final product + Quality checks at bulk production stages to make sure the design and fit of each garment was correctly followed through

2018-2019 (1 yr 6 mos)

TT Agencies

Fashion Designer

+  Trend forecasting and analysis +  Trend board development and seasonal themes - key trends, key items, colours +  Trend and range presentation for buyers per season +  Seasonal buying locally and internationally (London, Amsterdam, Barcelona) +  Sourcing Key directional items for different buyers across categories (Men and women) +  Prepare and present overseas samples and feedback to internal team and buyers +  Development of comprehensive tech packs with technical drawing +  Trim design and development +  Graphic design on printed garments +  Print design and development

2018 (6 mos)

Sole Candy

Online Marketing & Sales Assistant

+  Online and social media marketing campaigns +  Content Development +  Online Sales through Shopify +  Customer Service +  Product Photography +  Social Media content plans, posts and mailers

2017 (5 mos)

Homemark Pty Ltd

Online Marketing Assistant

+  Online and social media marketing campaigns +  Content Development +  Online sales management on Groupon, Amazon, Shopify +  Content write-ups +  Social Media content plans, posts and mailers

2017 (5 wk)

University of Johannesburg

Fashion Illustrator Guest Lecturer

+  For 3rd year fashion design and fashion production students +  Basics of Adobe Illustrator in relation to fashion design +  Technical drawing +  Print development +  Product Presentation

FREELANCE EXPERIENCE

2018 - 2019

Tessa Designs

Trend Forecasting

+ Seasonal trend analysis and compilation of trend boards for ladies and mens accessories

2017 - 2019

Zebra Square

Events Assistant

+ Set-up and assistance at fashion events and launches

2016 - 2017

Promogenix

Events Assistant

+ Set-up, preparation and assistance at events

2016 

University of Johannesburg

Fashion Tutor

+ Tutor for 1st year Fashion Design for Theory of Clothing

INTERNSHIPS

2017

River Island London

Work Shadow

+ Trend research and design department

2015

Marie Claire

Fashion Intern Assistant

+  Social Media and Blog Posts +  Assistant on magazine shoots and editorials +  Sourcing and returns

2015

Sylvester Falata

Fashion Design Intern Assistant

+ Assisted on final designs for the Nedbank Fan Football Challenge

2014

Mercedes Benz Fashion Week

Fashion Intern

+  Admin prior to and on the nights of the event +  Backstage Assistant

2013

Joel Janse Van Vuuren

Fashion Intern

+  Assisted in the development of SAFW collection +  Backstage assistant on the night of the event

2013

Jessica Rayne

Fashion Intern

+ Assistant stylist on magazine and editorial shoots

EDUCATION

2019 - 2020

VEGA School of Design

Post Graduate Diploma: Brand Contact Management

2017

Central Saint Martins, London

Short Course: Introduction to Fashion Journalism

2017

Central Saint Martins, London

Short Course: Creative Fashion Design with Illustrator

2017

Central Saint Martins, London

Short Course: Cool Hunting Fashion

2016

University of Johannesburg

Bachelor of Technology (BTECH): Fashion Design

2013 - 2015

University of Johannesburg

National Diploma: Fashion Design

2013 

LISOF

Short Course: Make Up

2013 

Crawford College Sandton

National Senior Certificate (NSC)

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