ABOUT
MICHAELA
OVADIA
A highly passionate and motivated professional with a strong commitment to the various aspects of the arts. Possessing a creative mindset and exceptional organisational skills, I excel in fast-paced environments with tight deadlines. My extensive background in the fashion industry encompasses a proven track record in Fine Arts, Fashion and Graphic Design, Trend Analysis and Forecasting, Trend Buying, and Pattern and Garment Construction. With a commitment to reliability and efficiency, I strive for excellence in every task I undertake. I embrace challenges and actively seek opportunities to expand my expertise and broaden my knowledge base. I am pursuing a creative freelance role that will allow me to continually push my boundaries, develop my career as a fashion designer and merchandiser, and nurture my creative spirit.
WORK EXPERIENCE
2023 - To date
Mico Creative
Freelance Designer / Merchandiser
Brand and production managing consultant for Lee Cooper South Africa. Fashion Design work and Trend Forecasting for brands including: + Markhams & Relay Jeans + Foschini Mens and Ladies + Uzzi & Hemisphere + Fashion Fusion + Anatomy + Redbat + Enrico Coveri + Total Sports + Old Khaki + EVLV + Ciarra + Tessa Designs + My Bambino + Viewpoint Holdings Graphic, Packaging and Brand Design for brands including: + Skhanda World + BodyUntamed UK + Affirm + Manuella Daniella + Dress X + Valora + T-Doodle + Coleccion Berlin + Khosi Nkosi + Mode by Michaela Romy + Tercia Ariella
2023 - 2024
Timeless Tulle Bridal
Director
Co-Founder and owner of Pre-loved Wedding Dress boutique.
2019-2023 (3 yr 7 mos)
Studio 88
Apparel & Accessories Designer / Merchandiser
Menswear apparel and accessories designer and brand co-ordinator for American brand, Playboy + Menswear apparel and accessories designer and brand co-ordinator for Italian Sportswear Brand, Sergio Tacchini + Menswear, ladieswear and boywear apparel and accessories designer and brand co-ordinator for Studio 88 Exclusive in-house label, Grey Wolf + Menswear apparel designer Studio 88 and Skipper Bar in-house label, Nikos + Former menswear and boyswear apparel designer and brand co-ordinator for Skipper Bar exclusive in-house label, London Republic + Former menswear co-ordinator for Studio 88 / Skipper Bar and Side Step Exclusive in-house denim labels, London Republic and Nautic Spirit + Design role involves trend research and analysis and trend board development with seasonal themes including key trends, key items, colours + Design lookbooks incorporate trend inspired designs presented to the in-house buying team for their seasonal selection + Development of comprehensive tech packs with technical drawings including all trims and graphic print design and developments as well as garment spec requirements + Co-ordination role entails liaising with buyers and planners on selected designs + Liaison with suppliers throughout the costings and development process. Suppliers include companies from China, Bangladesh, South Africa and surrounds + Liaison and communication with international brand representatives for both Sergio Tacchini and Playboy. This includes approval processes with the brands’ creative international teams as well as using Brand Comply as one of the brand approval programs + Garment fitting and QA from initial sample to final product + Quality checks at bulk production stages to make sure the design and fit of each garment was correctly followed through
2018-2019 (1 yr 6 mos)
TT Agencies
Fashion Designer
+ Â Trend forecasting and analysis + Â Trend board development and seasonal themes - key trends, key items, colours + Â Trend and range presentation for buyers per season + Â Seasonal buying locally and internationally (London, Amsterdam, Barcelona) + Â Sourcing Key directional items for different buyers across categories (Men and women) + Â Prepare and present overseas samples and feedback to internal team and buyers + Â Development of comprehensive tech packs with technical drawing + Â Trim design and development + Â Graphic design on printed garments + Â Print design and development
2018 (6 mos)
Sole Candy
Online Marketing & Sales Assistant
+ Â Online and social media marketing campaigns + Â Content Development + Â Online Sales through Shopify + Â Customer Service + Â Product Photography + Â Social Media content plans, posts and mailers
2017 (5 mos)
Homemark Pty Ltd
Online Marketing Assistant
+ Â Online and social media marketing campaigns + Â Content Development + Â Online sales management on Groupon, Amazon, Shopify + Â Content write-ups + Â Social Media content plans, posts and mailers
2017 (5 wk)
University of Johannesburg
Fashion Illustrator Guest Lecturer
+ Â For 3rd year fashion design and fashion production students + Â Basics of Adobe Illustrator in relation to fashion design + Â Technical drawing + Â Print development + Â Product Presentation
FREELANCE EXPERIENCE
2018 - 2019
Tessa Designs
Trend Forecasting
+ Seasonal trend analysis and compilation of trend boards for ladies and mens accessories
2017 - 2019
Zebra Square
Events Assistant
+ Set-up and assistance at fashion events and launches
2016 - 2017
Promogenix
Events Assistant
+ Set-up, preparation and assistance at events
2016
University of Johannesburg
Fashion Tutor
+ Tutor for 1st year Fashion Design for Theory of Clothing
INTERNSHIPS
2017
River Island London
Work Shadow
+ Trend research and design department
2015
Marie Claire
Fashion Intern Assistant
+ Â Social Media and Blog Posts + Â Assistant on magazine shoots and editorials + Â Sourcing and returns
2015
Sylvester Falata
Fashion Design Intern Assistant
+ Assisted on final designs for the Nedbank Fan Football Challenge
2014
Mercedes Benz Fashion Week
Fashion Intern
+ Â Admin prior to and on the nights of the event + Â Backstage Assistant
2013
Joel Janse Van Vuuren
Fashion Intern
+ Â Assisted in the development of SAFW collection + Â Backstage assistant on the night of the event
2013
Jessica Rayne
Fashion Intern
+ Assistant stylist on magazine and editorial shoots
EDUCATION
2019 - 2020
VEGA School of Design
Post Graduate Diploma: Brand Contact Management
2017
Central Saint Martins, London
Short Course: Introduction to Fashion Journalism
2017
Central Saint Martins, London
Short Course: Creative Fashion Design with Illustrator
2017
Central Saint Martins, London
Short Course: Cool Hunting Fashion
2016
University of Johannesburg
Bachelor of Technology (BTECH): Fashion Design
2013 - 2015
University of Johannesburg
National Diploma: Fashion Design
2013
LISOF
Short Course: Make Up
2013
Crawford College Sandton
National Senior Certificate (NSC)